​Yoga Motion
Integrating motion sensing with portable device
Overview
Brand
Lenovo
​Introduction
This was a concept proposal when I worked in gaming laptop development & innovation team in 2017. In product development department of Lenovo, innovation brainstorm meetings are held regularly aiming at creating future concept.
My manager gave me this opportunity to share my opinion in an individual presentation as a freshman in IT industry with unrestricted idea.
Task Brief
Analyze trend based on market survey, and integrate present product line of Lenovo and further concept design for context in 3-5 years.
Research
Opportunities & Trends
From a series of commercial data report, the insights was concluded below:
1. In the past several years, sales of 3C products increased dramatically.
2. Smart phone is an important competing product for personal computer. Office workers constitute most computer users, however, slash (people with multiple career and jobs) and freelancer constitute most smart phone user because of portability.
3. Customer demand of 3C products focus on entertainment and gaming, but for some high-net-worth users, mobile office possibility is also very important.
4. Demand of gaming notebook and thin & slim notebook grows rapidly.
5. Because of consumption upgrade trend, the sale of high-end products makes more breakthroughs in each sales campaign. Users like to spend more for better user experience.
6. Wearable devices form new fashion in 3C industry.
Keywords
Portable
Better Performance
Entertainment
Better User Experience
Wearable Device
Brainstorm
Inspiration Board
Ideation
Final Concept
To fix different market demand, there are different sets for different consumer types.
In terms of product line, Lenovo Yoga mostly focus on users who need to do office work no matter where they are, so Yoga Motion should still integrate the basic functions of Lenovo Yoga. In addition, integrate motion-sensing game and motion correction for mini exercise could also create a short break possibility during long-period tiring work against occupational disease.
